Certificate in Effective Corporate Communications Training Course

Why select this training course?

In today’s world, communication is critical in all human interactions. Communication fosters both informal and formal relationships. While there are different forms of communication in different settings, corporate communication is more sensitive. It requires expertise to ensure smooth business operations and concrete understanding between internal and external stakeholders.

How does corporate communication work?

In corporate settings, effective communication is necessary to maintain good business relations among external partners and stakeholders. In addition, it helps keep the organization’s reputation in good light. It is equally needed for internal communication among professionals and employees. The key to Corporate Communication is to ensure compliance with all formal regulations; the message needs to be clear and free of confusion. This Rcademy course will help personnel learn the rope of Corporate Communication.

What skills are required for effective corporate communication?

Although all organizational personnel carries out different forms of communication, emphasis is placed on those who engage in high-level communication, especially with external partners. This high level of communication requires equally matching high-level Corporate Communication skills. The Rcademy training course on Corporate Communication focuses on the skills required by each level of personnel to engage in effective communication.

The participants of the Certificate in Effective Corporate Communication Training Course by Rcademy will leave with a comprehensive comprehension of corporate communication, including a grasp of every aspect of the subject matter. They will be familiar with the appropriate planning and corporate communication methods. They will be able to identify the organization’s preferred mode of communication and incorporate it into their working practices. Additionally, they will be able to adjust to the many different channels of communication used by the organization.

Who should attend?

The Certificate in Effective Corporate Communication Training Course by Rcademy is designed for a wide range of professionals whose work duties are directly connected to communications. The following personnel is more suitable for taking the training course.

• Project managers who are responsible for the implementation of the organization’s strategic operations
• Team leads and managers who play integrative roles between employees and the management team for effective communication
• Human Resource Management who are dealing with the conduct of personnel, especially as it concerns internal communication
• Social media manager who oversees how the public perceives the organization’s reputation through the aid of digital media
• Public relations officers who are responsible for most of the external communication that the organization generates
• Communication managers who are in charge of different forms of communication, including internal and external ones
• Marketing officers who play a significant role in the advertisement of an organization’s goods and services
• Senior managers who are responsible for harmonizing the different teams present in the organization
• The chief executive officer oversees the operation of the organization in meeting up with strategic objectives
• Personnel interested in learning or building a career in corporate communication 

What are the course objectives?

Certificate in Effective Corporate Communication Training Course by Rcademy aims to allow participants to meet the following objectives at the end of the course:

• Be able to describe Corporate Communication in detail and understand every area of the subject matter
• Have a working knowledge of proper communication planning and execution in the corporate settings
• Recognize the organisation’s communication style and adopt it in practice
• Adapt to the organization’s varied modes of communication
• Be able to interpret and adjust to feedback and nonverbal cues to improve the communication process
• Utilize a variety of tactics and technologies to facilitate the implementation of an efficient Corporate Communication program
• Plan and implement internal and external company communication plans and initiatives
• Incorporate Corporate communication into the new organizational changes
• Develop the ability to present, inquire, listen, and observe to improve the communication process
• Build more confidence and practice in delivering effective communications
• Identify and capitalize on areas of expertise in Corporate Communication

How will this course be presented?

This modular course by Rcademy prioritizes the learning process of participants by utilizing modern learning methodologies that prioritize practical forms of teaching. The training course on effective Corporate communication uses high-end learning tools, including presentations, scenarios, role-playing, and consistent interaction among participants.

Experts and professionals are responsible for delivering this modular training from operational experience in Corporate Communication. The course also passes the participants the essentials of effective workplace communication.

What are the topics covered in this course?

Module 1: Introduction to Corporate Communication

• Meaning of Corporate Communication
• History of Corporate Communication
• The Function of Corporate Communication
  – Vision
  – Mission
  – Objective
• Importance of Corporate Communication

Module 2: Foundation of Corporate Communication

• Corporate Communication in the workplace
  – Modern/changing environment
• Communication with new media
  – Challenges
  – Opportunities
• Communication with stakeholders
  – Stakeholder engagement
• Corporate identity
  – Branding
  – Reputation
  – Identity and image

Module 3: Developing Corporate Communication Strategy 

• Importance of Corporate Communication in strategic planning
• Aspects of Corporate Communication
  – Global aspects
  – High and low context culture
  – Cross-cultural aspects
• Planning and implementing communication programs
• Evaluating communication strategy
  – Research
  – Measurement
  – Evaluation
• Measuring corporate reputation
  – Effect of communication

Module 4: Core Areas in Corporate Communication

• Media Relations
• News outlets
  – Content of news
• News coverage on Corporate Communication
• Employee communication and organizational identification
• New media
  – A new form of communication
• Social media as a communication tool
  – Challenges
  – Opportunities

Module 5: Leadership in Corporate Communication

• Leadership and change communication
• Effective leadership communication
• Corporate Social Responsibility (CSR)
  – Community relations
  – Community about CSR
  – Areas of focus for CSR
• CSR and Public Relations (PR)

Module 6: Types of Communication in Organisations

• Corporate communication
• Marketing communication
• Internal communication
• Organizing communication

Module 7: Corporate Communication Skills

• Required skills for effective communication
• Writing skills
• Public speaking skills
  – Presentation
• Communicating with data
• Research and critical thinking
• Technical skills

Module 8: Internal Communication

• Communication message
• Employee Resources
  – Directory
  – Mailing list
• Printed materials
  – Handbook
  – Flyers
  – Periodic publications
• Internal blogs
• Newsletters

Module 9: Verbal Communication

• Communication style
• Self-awareness
• Emotional intelligence
• Choice of language
  – Positive
  – Negative
• Feedback on communication

Module 10: Non-verbal Communication 

• Different non-verbal communications
• Body language
• Gestures
• Written communication
• Non-verbal communication in meetings

Module 11: Effective Presentation

• Presentation planning
  – Planning what to present
• Use of visual aids
• Mastering stagecraft
• Q&A sessions
• Emotional communication
• Practice and feedback on presentation

Module 12: Persuasion and Conflict Management

• Persuasion model
  – Push
  – Pull
• Conflict positioning
• Organizational positioning
• Cross-cultural communication
• Making a difference

Module 13: Crisis Communication 

• Introduction to communication during a crisis
• Reputation of organization
• Interviews and news briefings
• Communicating with news media
• Communication channel
  – Communicating with government regulators
  – Communicating with legal entities
  – Communicating with emergency responders
• Protecting an organization’s interest