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Certificate in Retail and Store Management Training Program » MAL22

Certificate in Retail and Store Management Training Program

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17 Mar - 21 Mar, 2025Live Online5 Days£2525Register →
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10 Feb - 28 Feb, 2025Athens15 Days£12400Register →
31 Mar - 02 Apr, 2025Cape Town3 Days£3325Register →
26 May - 30 May, 2025London5 Days£4450Register →
23 Jun - 25 Jun, 2025Singapore3 Days£3175Register →
18 Aug - 22 Aug, 2025Tbilisi5 Days£4450Register →
15 Sep - 26 Sep, 2025New York10 Days£9750Register →
03 Nov - 07 Nov, 2025London5 Days£4450Register →
01 Dec - 05 Dec, 2025Dubai5 Days£4050Register →

Why select this training course?

Retail and store management are integral to the logistics aspirations of every company. In addition, they play a vital role in providing exceptional customer services to clients by serving as the link between producers and consumers.

What is retail management, and why is it important? 

Retail management is an aspect of sales management primarily focused on improving customers’ experiences through various techniques that create every incentive possible for purchase. Retail managers focus on building an engaging environment using variety, sizes, shelving height, room temperature, and width, color, and product placement, among many other strategies, to set up the best stage for sales. These practices target bringing customers into the store and improving the retail experience to develop client satisfaction. The retail management process is heavily focused on encouraging customer purchasing, which retail management performs by building an appealing shopping experience using product placement, colorful displays, flattering lighting, interactive displays, ambient room temperature, etc.

Retail management helps to save time and energy by ensuring that customers’ needs are met without much stress. It also ensures that clients can easily locate their desired product or merchandise and return home satisfied.

What are the components of store management?

Store management is the process of monitoring and running every operation in a store. It includes working with employees, communicating with suppliers, designing work schedules, and handling customer complaints. Effective store management helps control the business while positively impacting the business’s overall productivity. It is, therefore, essential to understand the various components of store management and best practices to ensure successful store management. Some of the major components of store management include:

  • Inventory control
  • Employee support and encouragement
  • Developing modern management tools

The Rcademy Certificate in Retail and Store Management Training Course is curated to provide participants with the essentials of retail and store management and how to a retail outlet effectively. The course also discusses the retail environment and the challenges of retail management, product classification, and warehousing functions. Participants will also learn about the use of information technology in retail and store management, improving customer service relations, the elements of retail services, and the retail management process. The course contents are comprehensive and developed to help attendees improve their retail and store management skills, regardless of their current capacity as experienced or inexperienced managers.

Who Should Attend?

The following personnel should undertake The Rcademy Certificate in Retail and Store Management Training Course:

  • Head cashiers are responsible for monitoring cashiers, maintaining the cash register area, and training new employees
  • Retail assistant managers are tasked with supporting the store manager by conducting managerial tasks and deputizing for the manager in their absence
  • Store managers are responsible for the daily operation of a retail store, hiring and training employees, and managing inventories
  • Customer service managers are charged with supervising the customer care department in a retail establishment, handling customer complaints, and addressing concerns
  • Warehouse managers are responsible for overseeing inventories and reporting on observed inventory trends, and designing an enticing display to boost sales
  • Asset Managers are responsible for managing the assets of a company and also executing programs that raise the value of a company’s assets
  • Cost managers are charged with planning a company’s budget and ensuring the cost-effective business transactions
  • Human resources managers are tasked with hiring and interviewing staff members, conducting performance evaluations, and serving as a liaison between the management and staff
  • Sales/marketing experts are charged with measuring the effectiveness of a firm’s marketing and promotional campaigns, analyzing market data trends to identify potentials for revenue generation
  • Budget analysts are charged with monitoring a company’s spending to ensure that funds are adequately assigned and utilized according to the plan
  • IT managers are responsible for ensuring that a store’s computer systems are functional, including software and hardware maintenance
  • Financial managers are responsible for evaluating financial reports, preparing economic forecasts, and monitoring accounts
  • Individuals interested in learning about retail and store management

What are the course objectives?

The Rcademy Certificate in Retail and Store Management Training Course will help attendees achieve the following objectives:

  • Understand the basics of retail and store management
  • Learn how to create a comprehensive brand report on retail business
  • Learn about the high-tech, global, and ever-dynamic retail industry
  • Recognize how wasteful activities and costs can be reduced and eliminated
  • Learn how to evaluate store operation, manage inventory, supervise employees, and engage with customers
  • Learn how to boost internal productivity and build successful sales plans that grow the store profitably
  • Understand how to create a positive shopping experience and various warehouse design procedures
  • Learn how to use promotional strategies and effective merchandising to boost customer loyalty and sales performance
  • Learn about store management metrics

How will this course be presented?

This training program is participant-based and produced to meet attendees’ expectations and enhance their skills and understanding of the topic. Various practical approaches will be employed to ensure participants’ constant and active learning in teaching this course. Foremost experts and professionals within the field with years of experience and practice will present the course. The course modules are drawn from meticulous and exhaustive research into the subject matter.

The Rcademy Certificate in Retail and Store Management Training Program incorporates theoretical and practical learning delivered through case studies, lecture notes, slides on the concepts, and real-life scenarios. Participants will also engage in presentations, seminar workshops, quizzes, and regular feedback on lessons learned to confirm their optimum satisfaction.

What are the topics covered in this course?

Module 1: Introduction to Retail and Store Management

  • Overview and definition of terms
  • The pillars of retails
  • Components of retail services
  • Types of retail services
  • Marketing and retailing channels
  • Basic retailing concepts
  • Components of store management
  • The duties of the store manager
  • Roles and Responsibilities of Retailers in the Economy
  • Characteristics of effective retail managers
  • Components of retail management
  • Retail in the supply chain

Module 2: Store Sales Performance Measures

  • DuPont analysis
  • Critical performance questions
  • The strategic profit model
  • Key retail metrics
  • Deciding what to measure and when
  • Computing the store’s return on net worth

Module 3: The Roles of the Warehouse in Retail Management

  • Defining the warehouse
  • Types of warehouses
  • Functions of the warehouse
  • Capacity and location of the warehouse
  • The link between storing and sorting
  • Warehousing vs retailing

Module 4: Business Intelligence and Retail Strategies

  • Retail competitive strategies
  • The Elements of retail business intelligence
  • The EST model
  • The dimensions of retail strategy
  • Retail leadership guidelines
  • Evaluating strengths and weaknesses for better positioning
  • Retail operations and business intelligence

Module 5: Elements of Retail

  • Target market
  • Retail format
  • Strategy
  • Sustainable competitive advantage
  • strategic retail planning processes

Module 6: Retail Pricing

  • Definition of terms
  • Pricing challenges
  • Pricing in retail strategy
  • Pricing executions
  • Retail pricing strategy and objectives

Module 7: Warehouse Layout Options

  • Storage options
  • Picking/assembly options
  • Organizing for flow
  • Dispatching options
  • Using the height space and the floor
  • Receiving options

Module 8: Retail Sales Management and Coaching

  • Relationship between retailing and selling
  • The roles of the retail sales associates
  • The retail sales management process
    – Hire
    – Train
    – Establish goals and objectives
    – Motivate
    – Define and measure metrics
    – Rewards and incentives
    – Performance analysis

Module 8: Product Classification

  • The supply and demand variables
  • Determining product handling groups
  • ABC analysis
  • The 80/20 rule
  • Throughputs and product formats

Module 9: Health, Safety, Security, and Loss

  • Duty of care
  • Risk assessments analysis and inspections
  • Equipment maintenance and care
  • Reducing internal theft
  • Minimizing external theft
  • Raising workers’ awareness

Module 10: Retail Performance Management

  • The vital elements of retail performance
  • Evaluating individual performance culture
  • Building and implementing HR campaigns and processes
  • Improving the leadership and management quality
  • Building balanced scorecards for store and retail sales associates

Module 11: Customer Service Management

  • Trends in customer relations
  • Facts about customer complaints
  • Shaping customer perceptions
  • Customer service requirements
  • Building your service strategy

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