Corporate Strategy Certification Training Course

Why select this training course?

One of the essential tasks of a corporate leader is developing and executing sustainable corporate strategies that boost organizational performance. This is a continuous procedure designed to accommodate the sector’s dynamic nature.

What are the components of a corporate strategy?

A corporate strategy is the outline of an organization’s plan on how to achieve its strategic goals and interests. It is a continuous process designed to respond to various changing conditions within the industry. A corporate strategy seeks not only to achieve a company’s current objectives but also to anticipate and respond to potential challenges that might arise during business administration. Four critical elements of a corporate strategy include prioritization, establishing objectives and goals, resource allocation, and visioning. Each component helps actualize the company’s targets within the short-term and long term.

What are the levels of corporate strategy? 

A corporate strategy is developed by corporate strategists who are educated on the various strategies needed to strengthen and enhance business performances within a company’s established principles and visions. An effective corporate strategy is built on proper self-evaluation derived from asking questions about the business’s current position, its future outlook, how to get there, and the resources and finances available to attain this end. There are three basic levels of corporate strategy, and they include:

• Business strategy level
• Corporate strategy level
• Functional strategy level

The Rcademy Corporate Strategy Certification Training Course is formulated to help participants understand the fundamentals of corporate strategies, types, and processes employed in developing corporate strategy. Attendees will also learn about theories, frameworks, terminologies, and strategy concepts. Focus is also given competitive value innovation, competitive advantage, and market differentiation. The course will teach participants how corporate strategies define businesses and an organization’s market. The course also covers strategy tools, blue ocean strategy, and the various models of corporate strategy.

Who Should Attend?

The Rcademy Corporate Strategy Certification Training Course is designed for professionals within the corporate and business industry and everyone looking to venture into such space. The following personnel should undertake the course:

• Corporate strategists: tasked with evaluating current business strategies and designing and implementing new strategies to boost results and achieve the company’s goals
• HR officers: charged with supervising all aspects of an employment process, training and orienting new staff members
• Strategic planners: charged with shaping a firm’s general business strategy, designing financial plans, and analyzing business decisions
• Asset Managers: responsible for managing the assets of a company and also executing programs that raise the value of a company’s assets
• Risk Managers: responsible for identifying, assessing, and controlling threats to an organization’s capital and revenues
• Directors: tasked with monitoring the running of a business, its financial activities, ventures, and investments
• Business analysts: charged with conducting market analysis, evaluating the profitability of a business and its product lines
• Business managers: tasked with monitoring and heading operations of business enterprise, developing and implementing business strategies, and evaluating business performances
• Stakeholders: responsible for offering guidance and supervising the administration of the company
• Corporate performance managers: responsible for performance evaluation and monitoring the execution of duties and planning activities
• Functional managers: charged with supervising the daily operations of a company and offering directions to employees
• Chief executive officers: tasked with making significant corporate decisions, supervising the operations and resources of a firm, and serving as the link between the board and corporate operations
• Heads of departments: responsible for the smooth running of a department, together with training and managing staff
• Individuals interested in learning about corporate strategies

What are the course objectives?

The Rcademy Corporate Strategy Certification Training Course is designed to help participants achieve the following objectives:

• Understand and recognize the various types of corporate strategies and how to evaluate the benefits of each strategy
• Learn how to integrate corporate strategies in the administration of the business enterprise
• Identify the various opportunities contained in the Blue Ocean Strategy and how to deploy them
• Understand the various ways strategic analysis helps decision-makers in executing in-depth analysis
• Recognize the differences and similarities between the various levels of corporate strategy
• Execute internal analysis using the organization’s core competencies, value chain activities, and competitive advantage
• Learn how to develop, analyze and choose optimal strategic alternatives using methods like SWOT analysis, multi-criteria analysis, and DCF analysis
• Understand how to tie strategic objectives to the organization’s visions, goals, and missions

How will this course be presented?

The Corporate Strategy Certification Training Course is participant-based and produced to meet attendees’ expectations and enhance their skills and understanding of the topic. Various practical approaches to ensure participants’ constant and active learning will be employed in teaching this course. Foremost experts and professionals within the field with years of experience and practice will present the course. The course modules are drawn from meticulous and exhaustive research into the subject matter.

The Rcademy Corporate Strategy Certification Training Course incorporates theoretical and practical learning delivered through case studies, lecture notes, slides on the concepts, and real-life scenarios. Participants will also engage in presentations, seminar workshops, quizzes, and regular feedback on lessons learned to confirm their optimum satisfaction.

What are the topics covered in this course?

Module 1: Introduction to Corporate Strategy

• Overview of corporate strategy
• Types of corporate strategy
• Benefits of corporate strategy
• Objectives, goals, and vision
• Setting clear performance standards and objectives
• Levels of strategy
• Tools for strategy development
• Qualities of an excellent corporate strategy
• Strategy analysis process
• Why strategy matters

Module 2: Effective Strategy Development Processes

• Regional strategies
• Strategy design, planning, and implementation
• Operational strategy
• Strategic options
• Cross-departmental strategies
• Corporate Values and Philosophy
• Precise strategy formulation
• The strategies for business divisions
• Sub-strategy integration
• Competitive advantage and market differentiation

Module 3: Internal Analysis

• Sources of competitive advantage
• Key performance indicators (KPIs)
• Resources and activities benchmarking
• Core competencies
• Threats to sustaining competitive advantage
• The value chain

Module 4: Corporate Transactions

• Introduction and definition of terms
• Strategic alliances
• Mergers and acquisition
• Divestitures
• Portfolio management

Module 5: The Need for Strategic Action

• The significance of corporate strategy
• Leading others through the strategic process
• Strategic skills
• Resource deployment
• Visioning, framing, communicating
• Attributes of successful leaders
• Leveraging strategic capital
• Team and organizational perspective for executing strategies
• Flexible leadership styles

Module 6: Value Innovation

• Fundamentals of cost-based analysis
• Importance of cost-based analysis
• The supply chain and critical points for value innovation
• Low-cost options for competitive advantage
• Integrating Innovations into corporate strategy
• Identifying and measuring successes within value innovation

Module 7: Strategic Alternatives

• DCF analysis
• Developing a set of strategic alternatives
• SWOT analysis
• Strategic alternatives evaluation
• Generic performance matrix
• Forecasting and scenarios
• Multi-criteria analysis
• Strategic pillars
• Analysis and recommendations

Module 8: Stakeholders and Governance

• Definition of terms
• The duties of the stakeholders
• Mechanisms of corporate governance
• Corporate social responsibility
• Aligning managerial actions with stakeholder objectives
• Recent developments in corporate governance

Module 9: The Blue Ocean Strategy

• Overview of Blue Ocean Strategy
• Types of Blue Ocean Strategy
• Principles of Blue Ocean Strategy
• Blue Ocean vs Red Ocean Strategy
• Recognizing the ocean you belong to
• The Blue Ocean Strategy and the competitive environment
• The Blue Ocean Canvas

Module 10: Current Strategies

• Product-market positioning strategies
• Business level strategies
• Strategies in start-ups and growth industries
• Market segmentation
• Efficient Frontier and value innovation
• Strategies for mature industries
• Porter’s generic strategies
• Functional level strategies