Event Planning and Management Certification Training Course

Why select this training course?

Humans are social beings and do not exist in isolation. Time and again, they have to socialize, network, and celebrate feats and achievements. Putting up events is a great method of accomplishing this goal. Many preparation strategies go into the planning and management of an event for its overall success and guests’ satisfaction. Thus, it is crucial to understand the personnel involved in planning and managing an event.

How long does it take to be certified in event planning?

Ideally, an aspiring event planner has undergone learning and training for a degree before starting in events planning. In that case, it should take about one to four years before certification. While learning, an aspiring certified event planner can garner practical experience in hotels and other hospitality outlets.

Is taking event planning and management as a career a great choice?

Although choosing and focusing on Event Planning and Management requires time and investment of finances, it is bound to yield benefits when learned and practiced correctly. It is also essential to garner the necessary skillset, passion, and techniques to thrive in this career path.

The Event Planning and Management Certification Course by Rcademy aims to teach its participants how to organize and run successful events. As a result, staff members will have the tools to organize, execute, and oversee successful events. Budgeting and financial planning for events make more sense to them, and they may use numerous promotion strategies to draw in the desired crowds.

Who should attend?

The Event Planning and Management Certification Training Course by Rcademy is an excellent fit for several people, particularly those involved in the discipline of event management and hospitality. The following personnel should undertake the course:

• Event planners and managers who are responsible for planning, coordinating, and supervising activities before and after the event
• Hospitality personnel who are responsible for caring and rendering services to tour and leisure guests
• Conference and event coordinators who are responsible for supervising, and managing event centers, venues where events are held
• Students that are undergoing training in Event Planning and Management
• Caterers who are responsible for serving guests food and other refreshments during an event
• Any other personnel that have piqued interest in pre-and post-event planning

What are the course objectives?

The Event Planning and Management Certification Training Course by Rcademy aims to help participants achieve the following objectives:

• Learn the techniques and strategies employed in event planning and management
• Equip personnel with the necessary skill set to plan, manage, and supervise events
• Understand the practice of budgeting and finances in planning an event
• Apply the various hacks to publicize events to reach the target audience
• Discover a unique strategy to obtain and maintain sponsors for an event
• Learn how to provide advisory services to clients looking to initiate an event

How will this course be presented?

The content of this course is designed solely to satisfy and improve participants’ knowledge and skill; it is participant oriented. In teaching this course, several workable methodologies are employed to ensure active participation and learning of this course by participants. This course is also taught by experts using in-depth and extensive individual modules on the subject matter.

The Rcademy course on Event Planning and Management comprises theory and practical learning by providing lecture notes, visual slides, engaging in practical case study sessions, video presentations, quizzes, and a platform designed to give feedback on lessons learned by participants.

What are the topics covered in this course?

Module 1: Background to Event Planning and Management

• Introduction
• Definition of events
• Classification of events
  – Mega-events
  – Hallmark events
  – Major events
  – Local events
• Form and contents of events
  – Celebration of culture
  – Arts and Entertainment
  – Business and trade
  – Sports
  – Recreational
  – Educational and scientific
  – Political
• Importance of events
  – Economic benefits
  – Tourism
  – Marketing and promotion
  – Effects on the environment
• Goals of Event Management
  – Specific
  – Quantifiable
  – Sync with team members
  – Realistic events
  – Quality timing
• Functions of Event Management
  – Planning
  – Organisation
  – Staffing
  – Leading and coordination
  – Supervision

Module 2: Concept and Practice in Event Management

• Principles of Event Management
  – Event Planning and costing
  – Event health, security, and safety
  – Event reservation and booking
  – Event location and stage decoration
  – Event division and sourcing
• Marketing and promotion of an event
• Food hygiene, safety, and waste management
• Communication skills
• Staging and operations
• Quality management of an event
• Collaboration with other organisations
• Cost and benefit analysis of the event

Module 3: Concept and Practice in Event Planning

• Objectives in Event Planning
  – Learning the stages of Event Planning
  – Roles and responsibilities of personnel involved in Event Planning
  – Timeline for Event Management
• Factors Affecting Event Planning
  – Political environment
  – Technology
  – Diversity in culture
  – Stakeholders
  – Participants in events
  – Pricing
• Event Management Plan
  – Beginning
  – Feasibility
• Operational planning
  – Representatives
  – Action Team
  – Experience and expertise of committee members

Module 4: Professionalism and Ethics in Event Planning and Management

• Analysis of event and resources available
• Logistics
  – Projecting and budgeting
  – Catering
  – Transportation
  – Security
  – Location selection
• Legal responsibilities
  – Risk management
  – Enforcement of contract
  – Bidding and negotiation
• Publicity
  – Social media
  – Event technology
  – Advertisement

Module 5: Roles and Skills of an Event Planner and Manager

• Roles of an event manager
  – Conceptualise event
  – Coordination of event
  – Control of event
  – Culmination of event
  – Closeout of event
• Soft skills required in an event manager
  – Interpersonal and networking skills
  – Flexibility and spontaneity
  – Leadership qualities and organizational skills
  – Doggedness and enthusiasm
  – Critical thinking and decision-making skills
  – Team management and team spirit
  – Time management
• Basics in Event Planning
  – Knowing the target audience
  – Setting timelines and deadlines
  – Execution of post-event tasks

Module 6: Branches of Event Planning and Management

• Event Marketing
  – Social media
  – Paid advertising
  – Event discovery
  – Email marketing
  – Transforming of website
  – Ads placement (online and offline)
• Event Sponsorship
  – Search for sponsors
  – Writing proposals
  – Packaging and pricing
  – Sponsorship renewal
  – Management of sponsors
  – Activations
• Modern Event Planning
  – Team selection and building
  – Choosing a venue for an event
  – Planning a schedule
  – Licenses and permits for event planning
  – Insurance
  – Registration

Module 7: Events Committee

• Functions and responsibilities
  – Advisory and recommendation role
  – Funding of capital and maintenance of improvement
  – Vie for partnerships
  – Provide strategy for new events
  – Evaluate event
• Event committee structure
  – Events director/lead
  – Assistant event lead
  – Marketing director
  – Communication lead
  – Finance team

Module 8: Finances and Budget in Event Planning

• Factors to consider in a budget
  – Staff time
  – Taxes, gratuities
  – Special needs
  – Food and vendors
  – Entertainment and recreation
  – Miscellaneous
• Sponsorship Strategy
  – Critical thinking – Identify purpose
  – Approach sponsors
  – Reaching an agreement
  – Engagement of sponsors

Module 9: Administrative Parts in Event Planning and Management

• Team organization
  – Venues and catering management
  – Guest management
  – Speakers/entertainers
  – Sponsor management
  – Volunteer management
• Blueprint of the selected venue
  – Site plan
  – Sample site plan
  – Security check posts
  – Power and lightning
  – Water and sanitary