Market Research Analysis and Competitive Intelligence Training Course

Why select this Course?

Competitive intelligence is a continuous process of building a comprehensive understanding of your organization’s surroundings. Competitive intelligence may be applied to various disciplines, from products and customers to personnel and lost prospects to marketing and the environment. When a structured program is successfully executed, managed, and maintained, Competitive Intelligence gives firms a competitive advantage in any of these fields. Competitive intelligence is neither market research, espionage, nor just searching the internet. Thanks to this legal and increasingly important tool, organizations can now make better strategic and tactical decisions. As an early warning system, Competitive intelligence can reveal positive and dire consequences for your firm.

What is the connection between marketing research and competitive intelligence?

Information on competitors, customers, and other market aspects can help a business gain a Market Analysis. Comparing market research and intelligence is all about what you want to achieve. On the other hand, market research aims to learn more about customers’ preferences. In both cases, the goal is to assist businesses in gaining a better understanding of their target audience and creating more effective marketing campaigns. Compared to CI investigations, the outcomes of market research studies are much easier to follow up on. A “strong cocktail” of intelligence can be generated for the organization if they know how to use the information for strategic and tactical decision-making by integrating both strategies.

For what reasons is a course in Market Research and Competitive Intelligence necessary? 

Companies spend a lot of money on marketing research and intelligence for various reasons. This tool simplifies deciding on a marketing strategy, devising tactics for dealing with market difficulties, and measuring performance. The freedom to charge more for their products and services is another perk. Companies that want to know how their marketing efforts affect sales should research customer behavior. Competitive intelligence provides a better picture of a company’s competitive landscape, including its strengths and weaknesses, opportunities, and dangers. For example, businesses use information acquired from customers to better their operations. You’ll benefit from taking competitor and market research analysis training courses to gain a competitive advantage to help you better understand your market and make better strategic decisions.

Market Research Analysis and Competitive Intelligence Training Course by Rcademy will significantly benefit individuals and organizations. It will help improve decision-making by providing valuable insights into market trends and consumer behavior. It will also help identify new opportunities and potential threats, enabling businesses to stay ahead of the competition. Additionally, this training will help develop skills in data analysis and research methodology, which are valuable assets in any industry. Overall, investing in market research analysis and competitive intelligence training can improve business performance and long-term success.

Who Should Attend?

Market Research Analysis and Competitive Intelligence Training Course by Rcademy will greatly benefit:

• Business Owners/ Entrepreneurs
• C-Level Executive
• Chief Marketing Officers
• VP – Marketing
• Director Marketing
• Manager-Marketing
• Market Research Professionals
• Market Intelligence Professionals
• Managers – Customer Relationship
• Manager- Sales
• Managers – Brand Promotion

What are the Course Objectives?

The main objectives of this training course are to enable participants to be able to:

• Use market research and knowledge to their advantage
• Examine the latest market research trends and best practices in the industry
• Provide a unified image of the firm and improve decision-making
• Help them make marketing decisions, think about how to use data
• Understand how to use the internet and other resources to obtain information
• Choose from various questionnaire styles
• Analyse data with an established set of tools and derive actionable insights from it
• Help them achieve your marketing goals

How will this Course be presented?

To offer this Course’s content, Rcademy employs various innovative and time-tested delivery strategies. This Course’s instructors have a wealth of classroom and subject-matter expertise. They’ll be relying on their own experiences when teaching you relevant industrial skills. Content delivery approaches have also been evaluated and found to be effective in teaching professionals. Using a combination of lectures, group discussions, practical exercises, case studies, video clips, and breakout sessions, this Oxford Sales & Marketing training course on Market and Competitor Intelligence encourages delegate engagement.

What are the Topics Covered in this Course?

Module 1: Understanding the Voice of the Customer

• In what ways do your products and services meet or exceed the needs of your target audience?
• How can we encourage our customers to provide us with their feedback?
• Benefits of client feedback
• Increasing your listening capacity
• What are the proper methods for posing inquiries?
• Open-ended
• Closed-ended
• The nonverbal communication interpretation

Module 2: Key elements

• A product’s or service’s life cycle
• Market research vs Market intelligence: what’s the difference?
• The 4p’s of marketing
• Product/service SWOT analysis
• Techniques for Segmenting the Market
• Marketing on social media: a guide for Business

Module 3: Best practices of market research

• The goals of marketing analysis
• Market research types
• Marketing research methods
• The different types of market research
• Inquiry into the nature of the issue
• Research for solving issues
• The marketing research method
• Selecting vendors and services for marketing research
• Benefits and drawbacks to using customer focus groups.
• Marketing research best practices

Module 4: Market Intelligence

• Market intelligence and how it is a worthwhile investment.
• What to do with the information gathered from the market
• Measuring the effectiveness of market intelligence
• Measuring the health of the business
• Quantitative indicators that are not related to money
• Measuring the internet
• Buckets of marketing intelligence
• Demand creation
• Awareness and Reputation
• Relations with clients
• Creating markets
• Infrastructure
• Getting a grip on competitor benchmarking
• Gathering, examining, and transforming information into actionable business insights
• Analyse data by identifying trends
• Increasing marketing intelligence: what can be done?

Module 5: Marketing strategy for customer focus and engagement

• Choosing the best customer service providers to work with
• Envision the customer’s internal and external expectations.
• How can you increase the customer’s lifetime value?
• How can you go the additional mile?
• Creating a customer-centric marketing strategy
• Techniques of customer service recovery

Module 6: Customer lifetime value 

• Calculation of customer acquisition costs (CAC).
• Customer lifeline value (CLV/LTV): Basic and Advanced level
• Past Customer lifetime value (PCV) as a comparison to CLV.
• A step-by-step guide to calculating the CLV
• The payback period for acquisition campaigns
• It’s a marketing campaign ROMI
• The discount rate and net present value (NPV)

Module 7: Results into action

• Set up a marketing effectiveness action plan
• Setting PDCA’S marketing objectives
• Stakeholder-cantered approaches to managing change
• Making sense of the results of market research and intelligence

Module 8: Enterprise Diagnosis

• Is there anything I need to work on?
• Analysis of value drivers
• Breakdown of the data