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Media and Public Relations in the Oil and Gas Industry » GRP12

Media and Public Relations in the Oil and Gas Industry

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17 Feb - 07 Mar, 2025Live Online15 Days£7850Register →
28 Apr - 02 May, 2025Live Online5 Days£2525Register →
12 May - 16 May, 2025Live Online5 Days£2525Register →
11 Jun - 13 Jun, 2025Live Online3 Days£1725Register →
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22 Sep - 26 Sep, 2025Live Online5 Days£2525Register →
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16 Nov - 24 Nov, 2025Live Online7 Days£3325Register →
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DateVenueDurationFees (GBP)
10 Feb - 28 Feb, 2025Bangkok15 Days£10400Register →
03 Mar - 07 Mar, 2025London5 Days£4450Register →
16 Apr - 18 Apr, 2025Dubai3 Days£3175Register →
12 May - 30 May, 2025New York15 Days£11800Register →
16 Jun - 20 Jun, 2025London5 Days£4450Register →
14 Jul - 16 Jul, 2025Edinburgh3 Days£3725Register →
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12 Nov - 14 Nov, 2025Chicago3 Days£3925Register →
08 Dec - 10 Dec, 2025Barcelona3 Days£3725Register →

Why select this training course?

The Oil and Gas Industry is one of the most dominant sectors in the world that contributes significantly to the world’s economy and plays a crucial role in our everyday lives. But sometimes, some stakeholders and the media push news or propaganda detrimental to this industry; to prevent this, every organization in this industry needs to tell its story in a way that champions building cordial relationships with local communities, the government, and the media. Therefore, it is essential to have Media and Public Relations personnel to handle the image of companies and organizations in the industry.

What are media and public relations in the oil and gas industry?

Media and Public Relations in the Oil and Gas Industry refer to the techniques employed to create awareness and exposure of its product, brand, and services rendered. Proper media and public relations create a positive and beneficial relationship between organizations in the oil and gas industry and members of the public, like customers, prospective investors, local communities, employees, and even the government.

Why should I study media and public relations in the oil and gas industry?

With this training on Media and Public Relations, you will be conversant with various communications strategies to portray your organization or brand in a positive light and connect it to its intended audiences. You will learn how to champion sustainable public relations campaigns for massive development and an improved public view of your organization’s reputation by crucial stakeholders. The Media and Public Relations in the Oil and Gas Industry Training Course by Rcademy would help you adopt a problem-solving approach when designing public relations programs for the oil and gas industry.

Who should attend?

The Media and Public Relations in the Oil and Gas Industry Training Course by Rcademy is curated for several people, especially those saddled with the responsibility of managing and maintaining relationships with stakeholders, government, partners, customers, and the community in the oil and gas industry. The following personnel should undertake the course:

  • Public relations and corporate communications officers: responsible for highlighting, protecting, and defending the organization’s brand, image, and reputation
  • Government and external affairs personnel: responsible for the creation and implementation of strategies for an organization, to build cordial relationships with regulators, and local constituents
  • Specialists in community relations: responsible for inventing programs and events for an organization to build and promote its brand, services, products, and ideas
  • Managers and team leads: responsible for strategizing, communicating, and supervising members toward targets
  • Heads of communication: responsible for launching campaigns and programs on behalf of an organization to garner local support
  • Strategic marketing and communications consultant: responsible for selecting communication methods and information development of an organization
  • Any person interested in developing the skillset necessary for communication on behalf of an organization in the oil and gas sector

What are the course objectives?

The Media and Public Relations in the Oil and Gas Industry Training Course by Rcademy aims to help participants achieve the following objectives:

  • Understand the procedure and techniques employed to provide stories for the media to circulate, and attain positive coverage
  • Learn to plan PR campaigns in agreement with the organization’s objectives and to achieve positive results
  • Understand the probability of risk an oil and gas organization might face, and strategize on mitigation of these risks
  • Identify varieties of PR tools and techniques suited for an organization in oil and gas activities
  • Equip personnel with a refined skillset on identifying crises and best practices to manage them for the benefit of an organization
  • Learn various strategies implemented for the organization’s brand growth, and reputation
  • Learn how to generate an advanced media profile for impressive coverage of the industry, its products, and services

How will this course be presented?

The content of this Rcademy course is designed to be suited for participants; it is participant-oriented. Efficient methodologies are employed to ensure in-depth and active learning by participants. This course is presented and taught by well-experienced professionals in this subject matter. The individual models have been carefully curated after profound research on the subject matter.

The Rcademy course on Media and Public Relations in the Oil and Gas Industry comprises theory and practical learning by providing lecture notes, group discussions and presentations, video case studies, and a platform for frequent feedback on lessons learned to be sure of participants’ optimum satisfaction.

What are the topics covered in this course?

Module 1: Background of Media and Public Relations in the Oil and Gas Industry

  • Introduction
  • Roles of Public Relations
    -­ Championing integrated marketing communications
    -­ Publicity of the company as an expert
    -­ External endorsement
    -­ Sensitisation of audience
  • Components of an effective Public RelationsPlann
    -­ Proactive
    -­ Ongoing
    -­ Versatile
    -­ Flexible
    -­ Transparency
  • ToolKitt for Public Relations in the Oil and Gas Industry
    Media relations
    -­ Media kits
    -­ News releases
    -­ Search engine optimization (SEO)
    -­ Webinars
    -­ Annual reports
    -­ Media training
    -­ Media monitoring and measurement
    -­ Community PR
    -­ Internal PR

Module 2: The Public Relations Professional

  • The responsibility of communications and Public Relations in the Oil and Gas industry
  • Challenges/shortcomings facing the image and reputation of the Oil and Gas Industry
  • Roles of reputation managers
    -­ Building of a brand
    -­ Defending brand
  • Classification of stakeholders
    -­ Local community
    -­ Regulators
  • Identification of target market/ audience
  • Exploration and retail of the supply chain

Module 3: Creating and Publication of Organisation’s Story

  • The setting of SMART objectives for your organization
  • Employing the technique of persuasion
  • Storytelling
  • Adopting strategic channels to sensitize the target audience
    – Plan
    – Organise
    – Execute
    – Monitor
  • Creating and sustaining relationships with media
  • the role of Social Media in the Oil and Gas Industry

Module 4: The Power of Corporate Social Responsibility (CSR)

  • Sentiment mining
  • Inclusion of pressure groups and Non-Governmental Organisations (NGOs)
  • Strategies for PR crisidefensece
  • Reporting of social responsibility
  • Development and brand building
  • Mentoring
    – Engagement and support of staff, suppliers, and customers

Module 5: Avoidance of Crisis and Crisis Management

  • Environmental scanning
    – Strength, Weakness, Opportunities, Threats (SWOT) analysis
    – Political, Economic, Social, Technological, Legal, and Environment (PEST) analysis
  • Creation and implementation of crisis management plan and toolkit
    – ­ Dark websites
  • Management of advanced publicity crisis
  • Identification and training of media spokespersons
  • Planning, briefing, and granting of media interviews
  • Handling of crisis and business recovery

Module 6: Media Relations

  • Maintenance of reputation in both traditional and digital media
  • Development and implementation of communications strategy
  • Consultation and collaboration with the ‘C’ suite
  • Effective media releases
    – Planning
    – Writing
    – Distribution

Module 7: Approach to Media and Public Relations in the Oil and Gas Industry

  • Construction of Objectives and key performance Indicators
  • Design of campaigns and planning skills
  • Engaging target audience
  • Tools and techniques for influencing audience behavior
  • Mediabehaviorr strategies
  • Crisis and litigation management

Module 8: Concept of Internal Audience

  • Effect of employee engagement
    – Employee engagement
    – The role of informal peer-to-peer communication
  • Organisation’s cultural development
  • Employees as advocates strategy
  • Communication in the event of a crisis

Module 9: Mapping and Management of Stakeholders

  • Segmentation of stakeholder mapping and management
  • Stakeholders’ programs
    – Situational stakeholders and campaign planning
  • Message mapping
  • Personalization and POEM
    – ­ Paid media
    – Owned media
    – Earned media

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