Mini MBA in Strategic Communications and Public Relations (PR) Management Training Course

Why select this training course?

Ideally, a good name is pivotal to making money or profits in the business world. This is why proper sensitization and information should be provided to the public about an organization’s or industry’s product, brand, or services. Also, to ensure the growth and development of a particular business, a medium or technique should be employed to portray the goodwill and reputation of this business. This is simply the concept of Strategic Communications and Public Relations. Therefore, it is necessary to provide answers to questions like how strategic communications and public relations can be developed for the benefit of a particular organization or industry.

Is there any difference between strategic communications and public relations management?

Strategic Communications and Public Relations Management are separate yet related disciplines, and they contribute to a company’s overall growth. At the same time, Public Relations Management is concerned with the overall reputation and the company’s brand for the organization’s relationship with the public, consumers, investors, and stakeholders. On the other hand, Strategic Communication refers to the communication methods, both internal and external, to achieve an organization’s goals and mission.

Although they are distinct concepts, they are related in that they require the same skill set, which includes in-depth writing, multimedia, and analytical skills from professionals.

What is the significance of a strategic communications plan?

Every organization needs to integrate a Strategic Communication plan into its programs to educate the public on its brand, reputation, and advocacy efforts. With a long-term Strategic Communication plan, an organization is engineered to be proactive and forward-thinking in reacting to its external environment.

Mini MBA in Strategic Communications and Public Relations (PR) Management Training Course by Rcademy will provide the business professional with a solid grounding in strategic communications and public relations fundamentals. The participants will get the knowledge and skills to enhance any organization’s measurement and assessment plan. They’ll learn what it takes to use cutting-edge PR and communication techniques in their organizations.

Who should attend?

The following personnel should undertake The Mini MBA in Strategic Communications and Public Relations (PR) Management Traning Course by Rcademy:

• Public relations officers/ managers: responsible for creating, developing, and analyzing communication strategies employed to promote an organization’s image or reputation
• Corporate communications practitioners: responsible for initiating communications strategy, and supervising media, and public relations
• Public affairs managers: responsible for providing advisory services to senior staff on the effect of public policy on their organization
• Marketing officers/ managers: responsible for initiating and implementing marketing strategies for the company
• Team leaders: responsible for identifying and driving staff toward an organization’s target goal
• Human resource personnel: responsible for fostering relationships with co-workers and responsible for external relations
• Secretaries: responsible for handling correspondence between the organization and the public
• Customer service managers: responsible for ensuring the provision of optimum customer service by their team members
• Any personnel starting a career in public relations and communications

What are the course objectives?

The Mini MBA in Strategic Communications and Public Relations (PR) Management Traning Course by Rcademy will help participants achieve the following objectives:

• Understand the crux of Strategic Communications and Public Relations as a corporate personnel
• Learn techniques necessary for the improvement of an organization’s measurement and evaluation strategy
• Equip personnel with the necessary skill set for the implementation of modern communication strategies and public relations
• Understand the need to reposition their future strategy and implementation to suit modern trends
• Apply a proper understanding of the frameworks of strategic communications and public relation
• Discover a unique technique for an organization’s communication and relations with the public to improve its brand and reputation

How will this course be presented?

The content of this course is curated to satisfy the learning needs of participants; it is participant-oriented. Various efficient methodologies would be employed to ensure active participation and learning by participants. Experts would also teach this course in this field alongside in-depth and well-researched individual modules on the subject matter.

The Rcademy course on Strategic Communication and Public Relations Management comprises theory and practice by providing lecture notes, case studies, videos, podcasts, presentations, journaling, and reflective reports.

What are the topics covered in this course?

Module 1: Background of Strategic Communication and Public Relations Management

• Introduction
• History of Public Relations Management
• Theories of Public Relations
  – Excellence theory
  – Fully functioning society theory
• Strategic Communication and the Role of Public Relations
  – Steps for building Strategic Communication
  – Management of corporate identity
  – Stakeholder communication
  – Corporate social responsibility
• Research in Public Relations
• Tools and Techniques of Public Relations
  – Press releases
  – Communication strategies
  – Creative collaborations

Module 2: Managing Relations with Media

• Relationship management theory
• Perspective on functional public Relations
• Managing media and online reputation
  – Fake news phenomenon
  – False propaganda
• Crisis communication and Public Relations practice
  – Situational crisis communication theory
• Strategic Communications planning process
  – Environmental scanning
  – Strategy formulation
  – Strategy implementation
  – Strategy evaluation

Module 3: Communications and Organisational Strategy 

• The rationale for strategies employed
• Identification of issues, risks, and crisis evaluation
• Alignment of communications strategy
  – The competitive environment
  – Integration of communications spend

Module 4: Communication Plan

• Identification and strengthening of communication plan
  – Creation of a communication plan with a focus on Strategic Communication
  – Development of strategies
  – Alignment of communications with an organization’s crucial priorities
  – Review the latest trend in Strategic Communication
• Reduction of communication gaps
• Cross-cutting implementation strategies
  –  Development of a master plan­ Aligning scenarios to audiences
  – ­ Aligning scenarios to audiences
  – Audience-centred engagement strategies
• Socializing process
• Solutions prototype

Module 5: Communication and Public Relations Management Strategies

• Measurement and Evaluation
  – Identification of shortcomings of strategies employed
  – Back-of-the-end evaluation
  – Deep dive evaluation
  – Assessing the impact of strategies on communication and public relations
• Designing the Next Iteration
  –  Development of message strategy
  – Identification of adoption strategy
  – Collaboration with change makers

Module 6: Strategic Communication Concepts

• Theories of Strategic Communication
  – Communication research
  – Writing for Strategic Communication
  – Corporate communication
• Media Strategies
  – Digital design
  – Digital marketing analytics
  – Social media advertising
  – Communication and new media
  – ­Video for social media
• Strategic organizational communication
• Strategic brand communication

Module 7: Principles of Business Management

• Consumer insights
• Promotional strategy
• Political advertising
• Web development
• Dynamic content
• Crisis communication

Module 8: Public Relations Management Concepts

• Foundations of Public Relations
• Public Relations components and planning
  – Target audiences
  – Media Relations
• Crisis communications
• Writing for Public Relations
  – Newspaper articles­
  – Social media writing
• Ethical Issues in Public Relations

Module 9: Strategic Communication Skills Necessary for PR Managers

• Content marketing
• Technology skills/ Technological approaches
  – Digital content
  – Measurement tools
  – Social media sites
• Analysis of Strategic Communication
  – Measurement of reactions via the strategic plan
  – Determination of communication effect on audiences
  – Discover sentiment for companies’ products and services
  – Recommendations