Personal Branding and Reputation Management Training Course

Why select this training course?

Do you want to improve your image or that of your organization? Have you been through reputational damage and would like to learn how to prevent such in the future? To thrive in today’s image-driven world, every individual needs to design, present and manage their corporate brands and reputation in a result-oriented and pragmatic manner that can get them the much-needed visibility while maintaining a strong public reputation. Without a doubt, the true masters of effective personal publicity, good branding, and lofty-regarded public images are the ones who rule today’s world.

The Personal Branding and Reputation Management Course by Rcademy will help attendees accomplish fast-paced growth in their careers, business ventures and everyday life. They will widen their reach in terms of influence and people of means they can have access to. Also, they will be able to win the respect of peers and colleagues while being more valued by employers and organizations. Participants will be equipped with the personal confidence and public image to influence leaders, engage top-level stakeholders and sell themselves with class. At the end of this course, the learners will generally enjoy a positive public image and laudable character appraisal from people, having honed the ability to walk and talk with confidence and stand out anywhere, anytime.

Additionally, participants can improve their online visibility and brand by applying digital branding tools taught in this training course. They will be able to create unique social media profiles that will wow viewers and make them more influential. Similarly, they will learn to build public profiles online that catch top employers’ attention, potential business partners, and influential public figures.

How does a personal brand lift your reputation?

A Personal Brand distinguishes your uniqueness from the crowd, increases your online and offline network and visibility and makes people want to connect with you.

What is personal reputation management?

Personal Reputation Management seeks to influence how one is perceived and seen, especially online. It involves an individual consciously avoiding being involved in negative conversations and seeking to generate positive imaging. The goal is to protect the individual’s image.

The Personal Branding and Reputation Management Training Course breaks the barriers in terms of good branding and management of reputation. It is crystal clear that with the perfect tools of self-development and branding, anyone/everyone can attain success in every endeavor. Because the world judges perception more than it pays attention, anyone who understands the place of branding and reputation management can attract the best jobs, influence people, be appealing to all and reach a level of self-confidence others will be envious of. After completing this Rcademy training course, participants will naturally become strengthened with the rare ability to consciously and intentionally construct and impact the general nature of their public opinion and perception. Lastly, they will effectively manage their reputation to become top figures in different spheres and forces to be reckoned with in their areas of endeavor.

Who should attend?

The Personal Branding and Reputation Management Training Course is perfectly suitable for different professionals, but it will be highly beneficial to the following:

• Entrepreneurs and business professionals: who wish to become more successful in their business and profession
• Persons: desiring to improve their public image to be more self-confident, self-assured, manage their business, etc.
• Administrators and political office holders: who want to improve their public image in the office
• Employees: interested in applying networking tools at their workplace to improve their professional profile and attract better terms and more lucrative offers
• Everyone: with leadership ambitions and dreams to be great in the future

What are the course objectives?

The objectives of The Personal Branding and Reputation Management Training Course are as follows:

• To equip participants with branding and image management skills to thrive in the public space
• To understand the nature of personal branding and its benefits
• To learn how to apply personal branding tools in the workplace for self-improvement and better influence
• To identify the benefits of a good public image and how to build one
• To better understand the steps to take to improve personal brand and be more appealing publicly

How will this course be presented?

To ensure that participants achieve utmost comprehension in the full knowledge of what is being taught in the training course, Rcademy applies effective participant-focused learning strategies. These include relatable case studies, everyday references, interactive lessons, question-and-answer segments, and self-paced personal learning tools. By applying these vital learning techniques, interactive lessons and conversational training styles, the participants can follow through with the lessons and ultimately acquire the knowledge to meet the lesson objectives.

What are the topics covered in this course?

Module 1: Introduction to Branding

• What does branding entail?
• Debunking myths about branding
• The Nature of Branding and its historical evolution
• The diverse perspectives on branding
• Relevance of branding for customer attraction

Module 2: Building a Brand from an organizational perspective

• Importance of branding for organizations
• How to build a reputable brand for an organization?
• The public image of an organization and branding
• Branding as a lever; not simply an outcome
• Building brands across cultural and geographical limitations.

Module 3: Branding for Professionals in the Workplace

• How to improve branding in the workplace as a professional?
• Why is branding important in the workplace?
• Dressing & personal development tips for professionals
• Building the influential workplace brand
• How to be seen and heard with respect as a professional?

Module 4: Branding for Social Influence and Public Appeal

• How to improve public appeal through branding?
• Becoming a more influential personality through branding
• Attracting people of influence and worth
• Standing out at work through effective branding
• Gaining recognition for self-growth and development

Module 5: Creating a personally unique brand

• What is personal branding?
• Do’s and don’ts of personal branding
• Building an attractive social media profile
• Online visibility and usefulness
• Improving your self-confidence through personal branding
• Creating strategies to improve personal branding

Module 6: Tools of Branding 

• What are the effective tools of branding?
• Social Media channeling for effective branding
• Reach and influence of a good online profile
• Do’s and don’ts online to build a good personal brand
• Lessons from success stories in personal branding

Module 7: Public Image & Reputation Management 

• Maintaining a strong public image
• Ways to Become a naturally likable personality
• Enhancement of reputation and public image
• Self-awareness on a personal and professional level
• Do’s and don’ts of good reputation management

Module 8: Strategies for Brand Development

• Effective strategies for effective branding
• Limitations of branding
• Case studies – application of specific strategies to branding
• Building a unique brand without stress

Module 9: Dealing with Crisis

• Complaints and their Resolution
• Complaint escalation plan
• Crisis management – Choosing and training spokespersons
• Rebuilding business reputation