According to Wikipedia, “A blog is a discussion or informational website published on the world wide web, consisting of discrete, often informal diary-style text series.” But in 2022, when you will think about your favourite blogs then you will find that most of the blogs are far from the dear diary style text entries that they used to be.
Some blogs will sprinkle in a few personal anecdotes here and there but for the most parts, blogs are no longer just online diaries. The new blogging trends are very much alive and thriving. Blogs that are now seeing tons of success are those that are authoritative, mainly around one particular topic, full of valuable information and are written to help a specific group of people.
There are 409 million people who view more than 20 billion blog pages. Moreover, 77 Million new blog comments are generated by readers each month. So here are top blogging trends in 2022 for successful and profitable blogs.
-
Technical SEO Friendly.
You have to make sure that your blogging site is optimized for technical SEO. Most people believe that link building is enough. But that’s not enough. It’s so competitive when it comes to google and ranking that if you are not doing everything, you are not going to see great results.
From page speed, to making sure that using the right title tags, meta descriptions to having an XML sitemap. All these things matter and you are probably wondering how do I get them all done effectively because there are so many factors that go into Google’s ranking?
Here comes the use of one the best blogging trends where you can use several service provider websites that will crawl your whole website and tell you how to fix and prioritize to be SEO technically friendly for Google.
-
Generic Keywords.
One of the top blogging trends in 2021 is to use target keywords that convert. According to data from Jumpshot, there is a trend that’s been happening in Google in which more and more people are actually not clicking on anything. Roughly half the searches on Google result into no click, not ad click neither SEO click.
This is because Google is answering people’s questions for him. So when you type in something generic then there is a good chance that the question is going to be answered for you. All these longtails, specific terms that have specific terms that have intent that people usually click through to go to people’s websites.
A lot of this has to do with the broad algorithm update which google wants to show the most relevant listing at the top. Now Google doesn’t just look at keywords but they look at everything. They look at prepositions, verbs and all types of different words and phrases to understand what people are searching for.
-
Optimize for Mobile.
Most people are searching google through mobile devices than they are through desktop devices. Google has a framework called AMP(Accelerated Mobile Page) and the AMP markup helps your web pages become mobile friendly and loads super fast.
When you make your blog site AMP compatible, you might not get much traffic increase in regions like the USA, but when you will look at the mobile traffic and regions like Brazil or India, you will find a certain percent of increase in mobile search traffic from those regions. So make sure you do that in order to get your blog profitable.
You also want to have a responsive design in your blog post pages. So that whether it is a tablet or mobile phones, people can see your website clearly. That will help them determine that your blog posts and your content is easy to access and likeable.
-
Quality, not Quantity.
Unless you are a new website, you don’t need to publish content on a daily basis. With a new style and trend of blogging, google gives preference to high quality content articles which satisfy user intent. This means that you are better off creating one great article versus 5 average ones.
In fact, according to statistics, 66% of bloggers today are publishing a few times per month rather than a few times per week. This is because if you want to get your articles ranking on google, you need to make sure that they are SEO optimized and full of valuable information. Never rush in content creation and always prefer quality over quantity when it comes to a successful blogging.
-
Content Update.
Traditionally, blogs were just text-based content and that’s what people would publish. Now, text based content isn’t everything. Create Video-based, audio-based content and publish that on your blog. Not just on your blog but also publish it on other channels as well.
Blogging is no longer about just putting content on your site but your content should sit everywhere. Take your text based content blog that you have and repost it on Facebook and Linkedin as well. Take your video based content post and put it on YouTube, Linkedin, Facebook or Instagram TV.
People are spread on all these social platforms and you would want to capture them everywhere. One of the reasons you need to keep updating your content is because Google keeps releasing Google updates. People that get hit the most with these updates and don’t rank as high, are the sites that aren’t updating their content.
If you look at Wikipedia, whatever you search for, you will probably find them on page one. This is because Wikipedia is constantly updating that same article over and over again. The same will go with your website. If you update your content over and over again with the latest and greatest then you are going to do better.
