Certified Product Manager Training Course

Why select this training course?

Many products are launched periodically in today’s modern world, ranging from fintech to products suitable for day-to-day operations. This Rcademy Certified Product Manager Training Course is designed to equip product managers and other related professionals with the skills to maintain the development, launch, and implementation of new products.

To successfully implement products, product managers need to have a vast array of skills, including interdisciplinary ones, to enable the products’ smooth operation among the project team. This course provides the nitty-gritty of product management and the need to provide effective leadership.

What is product management?

Product management is the strategic direction of a company’s product creation, market launch, and ongoing maintenance and enhancement. An organizational role directs all phases of a product’s lifetime, from creation to positioning and pricing, by putting the product and its consumers first.

Product managers advocate for consumers within the firm and ensure the market’s opinion is heard and considered to create the greatest possible product. As a result, product managers are frequently able to function autonomously, collaborate with several teams, significantly affect corporate success, and acquire lifelong job skills.

What are effective product management strategies?

Launching and designing a product requires a great deal of effort and commitment, especially on the part of the product manager. Aside from these skills, a well-defined product development and launch strategy are needed. The strategy needs to be well articulated to meet the customers’ needs and achieve the organization’s overall objectives.

The fundamental necessity of every decision-making procedure is gathering and strategically analyzing sufficient facts. Therefore, successful product management needs to gather and evaluate all customer-related information before producing any product. A tremendous quantity of material is associated with this stage’s how-to because it contains many aspects.

The Certified Product Manager Training Course by Rcademy is designed to equip product managers with the skills and knowledge necessary to develop and launch successful products. The course typically covers market research, user experience design, product strategy, pricing, and product launch. Upon completing the course, participants can earn a certification demonstrating their expertise and competence as a product manager. This certification will be valuable for advancing their career and gaining credibility in the industry.

Who should attend?

The Certified Product Manager Training Course by Rcademy is centered on providing the necessary skills to product managers and other professionals who are integral to developing and launching products. Here are some of the objectives:

• A product manager who is responsible for the conceptualization, development, and launching of new and innovative products
• Brand manager in charge of aligning developed and released products with the organization’s goals and objectives
• A sales manager who recommends the purchase of developed products to potential customers and clients
• Marketing executives are responsible for the promotion of products on different platforms to improve visibility
• Growth lead who drafts and draws up a strategic plan of action to boost the revenue of the organization
• Designers and Software engineers are technical team members that are behind the technical component of the product design
• Business development professionals are charged with creating new avenues to develop and expand the organization for more businesses
• Any other professional interested in learning about effective product management

What are the course objectives?

The Certified Product Manager Training Course by Rcademy provides adequate knowledge on the effective role of product managers and how they can play a significant role in upscaling organizations. After the training, participants should:

• Have a detailed understanding of the role of product managers in the development and launching of products
• Describe the important product management frameworks and strategies relevant to the implementation
• Recognize important stakeholders and develop new product roadmaps to get their support
• Analyze the potential for new product and service demand by assessing the needs of customers and users
• Describe pricing new items and services and ways for adjusting the value
• Plan and execute product development, beginning with requirements and ending with testing
• Have adequate knowledge about the process of product management in case scenarios
• Effectively handle common product management tools to improve operational process
• Integrate different components of the process as well as personnel that are integral to product design

How will this course be presented?

Rcademy prioritizes the use of advanced teaching and learning models. The Certified Product Manager Training Course is not an exemption from this model of learning. The modules under this course are curated to cover the essentials and are taught to the learners in the most comprehensive way possible. The course is designed to be learner-focused and delivered in such a fashion.

The courses are taught by experts and professionals with substantial years of experience designing and developing various products for organizations. The course delivery will be based on this practical experience. The participants will also enjoy interactive means of learning, including case studies, scenarios, and other learning aids.

What are the topics covered in this course?

Module 1: Introduction to Product Management 

• Overview of product management
  – Definition
  – Roles and responsibilities of product manager
  – Product Features
• Benefits of product management
• Product life cycle
• Product development methods
• Product management framework
• Risk and assumptions of new features

Module 2: Fitting Products into the Market 

• Launching new product
• Developing customer
  – Determining potential customers
  – Identify the target audience
  – Surveys and onsite visits
• Validating product
• Business model development
• Market research
  – Competitive assessment
  – Competitive offerings

Module 3: Product Management Process 

• Introduction to the product management process
• Defining the problem
• Quantifying prospects and opportunities
• Researching potential solutions
• Building a Minimum Viable Product (MVP)
• Creating a feedback loop
• Setting strategy template
  – Product strategy
  – Performance indicator
• Driving execution

Module 4: Testing and Validating Product Idea 

• Developing sales volumes and revenues
  – Forecasting volume
  – Developing financials
• Identifying customer needs
  – Incorporating product requirements
• Value engineering
• Pricing strategies

Module 5: Product Management Tools

• Identification and validation tools
  – Notion
  – Google sheets
•  Design and prototyping
  – Figma
  – Miro
  – Conventional style
• Salesforce products
  – Salesforce identity
• Data mask datasheet
• Workplace command centre
• Automated processes

Module 6: Product Management Frameworks

• Overview of the product management framework
  – Product manager’s role
  – Success factor
  – Stakeholder expectation
• Innovation framework
• Reporting framework
• Product portfolios
• Product channels

Module 7: Product Manager Roles and Skills 

• Business competencies
• Product management knowledge
• Prioritization skills
• Research and analysis
• Core economics knowledge
• Development principles

Module 8: Product Management Leadership  

• Onboarding team members
  – Hiring
  – Training
  – Mentoring
• Product development initiatives
  – Timelines
  – Cost projection
• Strategy development
  – Budgeting
  – Integration and team collaboration
  – Consistency
• Business acumen
• Domain knowledge
• Technical skills

Module 9: Careers in Product Management 

• Associate product manager
• Product Manager
• Senior product manager
• Director of product
• VP of product
• Chief product officer

Module 10: Market and Competitor Analysis   

• Competitor array
• Competitor profiling
• Market scanning
• Identification of competitors
  – Existing competitors
  – New competitors
• Competitor analysis