Certified Strategy and Business Planning Professional

Why select this training course?

Businesses need to define their vision and mission goals to thrive. A proper business strategy and well drafter business plan can boost the success of a business enterprise while allowing it to manage various potential challenges that might arise.

What is included in a business plan?

A business plan is an outline that describes the future of a business, laying out what it intends to achieve and the methodologies employed toward achieving it. A business plan is often written down in a document and comprises various elements, such as the business concept, which explains the business, its product, and the intended market. Another feature of a business plan is the financial feature that describes the vital economic points of the business, such as sales, cash flows, and profits. The business’s current position, significant achievements, goals and objectives, and financial projections are other business plan elements.

How do businesses win against key competitors?

Business strategy is an essential component of business administration. Companies looking to maximize profits adopt strategies that win over new clients and help them compete against key competitors. A vital aspect of strategy selection and implementation is understanding how to win against key competitors. This is achieved by designing a comprehensive and coherent business strategy that integrates all aspects of the business and communicates the right messages to clients about your value proposition against your competitors. Special attention is given to the opponent’s weaknesses while highlighting your strengths and minimizing your weaknesses.

The Rcademy Certified Strategy and Business Planning Professional Training Course are developed to help participants understand strategy development techniques and how to create a successful business plan. The course also covers strategy development tools that enable companies to design flexible and shock-absorbent strategies adapted to our ever-changing business environments. Participants will also learn about strategy paradigms and models and how to implement strategies effectively.

Who Should Attend?

The Certified Strategy and Business Planning Professional Training Course by Rcademy is suitable for professionals within the business industry, whose duties include overseeing the administration of a business and developing vital strategies for running the business. The following persons should partake in the course:

• Chief executive officers: tasked with making significant corporate decisions, supervising the operations and resources of a firm, and serving as the link between the board and corporate operations
• Strategic planning directors: charged with monitoring the company’s processes and operations using strategic initiatives
• Business analysts: tasked with conducting market analyses, evaluating product lines, and the profitability of a business enterprise
• Commercial managers: charged with boosting a company’s sales and managing client/customer relationships
• Risks managers: charged with overseeing the risks of a company, its customers, assets, employees, and stakeholders’ interests
• IT managers: responsible for ensuring the smooth operation of the firm’s technology, providing VPN assess to workers, and coordinating with other units
• Asset Managers: responsible for determining investment risks and protecting a company’s assets
• Senior managers: charged with directing and planning the work of a business, supervising employees, and taking proactive decisions when necessary
• Corporate performance managers: responsible for performance evaluation and monitoring the execution of duties and planning activities
• Functional managers: charged with supervising the daily operations of a company and offering directions to employees
• Balanced scorecard specialists: responsible for executing and optimizing management risks
• Business planners: tasked with developing business plans for organizations
• Every other person interested in learning about strategy and business planning

What are the course objectives?

The Certified Strategy and Business Planning Professional Training Course by Rcademy aims to assist participants in attaining the following objectives:

• Understand the various strategies of business planning and how to deploy a business plan successfully
• Develop a good understanding of the connection between strategic planning and strategic foresight
• Develop strategy maps and design a balanced scorecard
• Recognize the various strategic planning tools and how they are employed
• Understand the strategic planning process
• Understand how to perform strategic analysis and how to recognize corporate SWEET
• Learn how to design a business plan and how to deploy it
• Understand strategy execution, cascading, performance reporting, and review
• Build strategic initiatives and align initiatives with their strategic objectives

How will this course be presented?

The contents of this course are curated solely to satisfy and boost participants’ skills in effective crisis communication and media relations; it is participant-based. Different quality methodologies and techniques are employed to ensure constant participation and satisfaction of participants. The course will be taught by seasoned professionals in the field, together with extensively researched modules that thoroughly deal with the principles and practice of crisis communications and media relations.

The Rcademy Certified Strategy and Business Planning Professional course comprise theory and practical learning through lecture materials, case studies, visual aids, group discussions, problem-solving notes, evaluation of class activities, seminars, quizzes, and individual reports after each interaction.

What are the topics covered in this course?

Module 1: Introduction to Business Strategy

• Definition of business strategy
• Types of business strategy
• The pre-requisites of strategy planning
• Developing a corporate identity
• The framework of the strategic planning process
• Strategic objectives
• Strategy tools
• Impacts, missions, and values
• Long-term objectives
• Strategic Planning vs Strategic Foresight

Module 2: Understanding Paradigms and Strategic Models

• Types of strategic models and Frameworks for Businesses
• Designing a Strategic roadmap
• Managing unpredictable circumstances
• Leveraging strategic skills and Competencies
• Identifying and creating the features of strategic agility

Module 3: Fundamentals of Business Planning

• Definitions of business planning
• Components of business planning
• Business contingency planning
• Types of business plans
• Business succession planning
• Characteristics of business planning
• Business Plans for SMEs

Module 4: Setting Goals

• Setting business goals
• SWOT analysis
• Assigning responsibilities, roles, and accountabilities
• Problem-solving

Module 5: The Strategic Landscape

• The forces within the strategic environment
• The Impacts of leadership competencies on company strategies
• Stakeholder involvements
• The Effects of Perceptions on strategic choices
• Organizational change readiness and strategy inflection points

Module 6: Choice and Vision of Growth Strategy

• Defining the company’s vision within the context of a chosen planning scenario
• Integrative growth
• Intensive growth
• Internalization strategies
• The different strategies for diversification

Module 7: Strategic Leadership

• Techniques and Practices of strategic leaders
• Developing negotiation skills
• Inspiring and motivating
• The leadership toolkit
• Developing and evaluating strategic leadership styles
• Measuring successes

Module 8: Strategic Analysis

• Competitors and market analysis
• PESTEL analysis
• Designing the SWEET matrix
• Stakeholder segmentation and identification
• Internal analysis

Module 9: Developing Corporate Strategies

• Choosing BSC perspectives
• Designing strategic themes
• Drafting theme results
• National strategic alignment

Module 10: Driving Strategic Success and Performance

• Servant leadership vs dispersed leadership
• Effective use of media communications
• Employee engagement
• Attaining success using dynamic equilibrium between innovation and compliance
• Human of change

Module 11: Performance Management Toolkit

• The strategy map
• The key performance indicators
• Performance scorecard
• Initiatives portfolio
• Performance scorecard and maturity model
• Employee scorecard
• The performance management system architecture