Government Protocol and Event Management Training Course

Why select this training course?

A well-managed and organized event offers people in public practice an avenue to meet and influence their clients, colleagues, and investors. Such events could be social causes but are generally well attended by people in government. With the competitive nature of today’s world, people in public practice must be well-grounded in government protocols governing public events and how to plan and execute events successfully.

What are the central elements of event management?

Event management refers to the planning, creating, and implementing social events, such as conferences, seminars, trade shows, award ceremonies, corporate meetings, fundraisers, and entertainment events. It deals with the process and details involved in planning an event. Once properly planned, management comes in the form of sending out invites, setting up event websites, keeping track of feedback, selling tickets, collecting fees, and interacting with guests.

Some of the central elements of event management include:

• Event Infrastructure
• Venue
• The media
• Target audience
• Organizers
• Attendees

What are the types of protocol observed at events?

Government protocol refers to the rules of behavior persons should abide by when interacting with or hosting government officials and other organizations. They are rules that inform us of acceptable conduct at events. Protocol, in this sense, is usually associated with etiquettes, customs, and conducts that must be exhibited in public acts. It covers areas like dressing, greeting, punctuality, and good manners. Government protocol aims to promote an atmosphere of welcome and respect at public engagements.

Examples of protocols observed at public events include:

• Order of precedence
• Table seating
• Dinner plans
• Reception
• Grace
• Toast

The Rcademy Government Protocol and Event Management Training Course provide participants with a comprehensive understanding of government protocol and event management principles. They will be taught how to plan and implement events that meet global standards. The training course will also improve your skills and capacity to undertake similar roles and responsibilities across private and non-governmental organizations.

Who should attend?

The Rcademy Government Protocol and Event Management Training Course is an excellent fit for several people, particularly those involved in the discipline of event management, government parastatals, senior executives, and persons involved in the hospitality business. The following individuals should participate in this training course:

• Event planners and managers responsible for planning, coordinating, and supervising activities before and after the event
• C-Suite executives charged with making wide-ranging decisions on the operations of a company, overseeing entire business units and departments
• HR managers charged with supervising administrative functions connected to a company’s personnel, designing recruitment plans, executing them, and hiring new employees
• Hospitality personnel responsible for caring and rendering services to tour and leisure guests
• Conference and event coordinators responsible for supervising and managing event centers, venues where events are held
• Directors of companies tasked with supervising the administration of a company’s financial performances, operations, ventures, and investments
• Stakeholders responsible for offering guidance and supervising the administration of the company
• Students undergoing training in event planning and management
• Caterersresponsible for serving guests food and other refreshments during an event
• Any other personnel interested in learning about government protocol and event management  

What are the course objectives?

The Rcademy Government Protocol and Event Management Training Course are curated to assist participants in attaining the following objectives:

• Learn the techniques and strategies employed in event planning and management
• Understand how to create a first impression, build trust between clients and employees
• Learn how to plan and implement a seamless conference, seminar, workshop, town hall meetings, and exhibitions
• Recognize the protocols that should be observed at government and public events
• Learn how to welcome dignitaries, officials, and leaders and how to communicate with such personnel
• Discover a unique strategy to obtain and maintain sponsors for an event
• Learn how to provide advisory services to clients looking to initiate an event

How will this course be presented?

The content of this course is designed solely to satisfy and improve participants’ knowledge and skill; it is participant-oriented. In teaching this course, several workable methodologies are employed to ensure active participation and learning of this course by participants. This course is also taught by experts using in-depth and extensive individual modules on the subject matter.

The Rcademy Government Protocol and Event Management Training Course comprise theory and practical learning by providing lecture notes, visual slides, engaging in practical case study sessions, video presentations, and quizzes.

What are the topics covered in this course?

Module 1: Introduction to Government Protocol and Event Management

• Overview and definition of terms
• The role of government protocol in the planning of an event
• Types of government protocol
• The principles of event management
• Event management best practices

Module 2: The Purpose of Public and Private Events

• Education
• Collaboration
• Management of organizational change
• Marking key milestones
• Reward and motivation

Module 3: Managing the Media at Events

• Generating buzz for your event
• Involving your in-house media
• Conducting press interviews and briefing interviewees
• Press interview etiquette and manners
• Inviting outside media
• Sending out press releases
• Creating a lasting record through photography and filing
• The press office, gifts, and press packs

Module 4: Types of Conferences

• Roundtable
• Workshops
• Symposium
• Colloquium
• Seminar

Module 5: Stage Management, Health, and Safety, Dining, and Entertainment

• Setting up and managing the welcome desk
• Setting out the seating arrangement
• Tags, sets, corporate identity, and staging
• Ensuring the event is on-brand and on-message
• Saying the grace
• Toasting
• Catering, music, and entertainment
• Staying safe
• Setting up first aid and working with the medical department
• Setting response time

Module 6: Target Audiences for Public Events

• Identifying your target audience
• Government employees
• Clients
• Stakeholders
• Board members
• Potential clients

Module 7: The Theory and Practice of Event Planning

• Drafting your plan
• Setting out the budget
• Funding your budget
• Accommodation
• Selecting the best venue for your event
• Setting the order of events
• Layout for the event

Module 8: Aspects of Event Management

• Education and training
• Management meetings
• Office support
• Corporate foundation
• Marketing and sales
• Communication

Module 9: The Role of Public Relations

• Why you need a PR team
• Assessing your needs
• Writing a successful event proposal
• The Six-Point PR Plan and the PR transfer process
• Reviewing different types of available events
• Fitting the objectives of the event into your PR strategy

Module 10: Event Management Challenges

• Management of content
• Scarcity of resources and resource allocation
• Budgeting challenges
• Timing challenge
• Selecting the right venue
• Technological challenges